Good is the enemy of great

"Different and new is relatively easy. Doing something that's genuinely better is very hard".

"The best ideas start as conversations".

"There is beauty when something works and it works intuitively".

"If you do something and it turns out pretty good, then go do something else. Don't dwell on it for too long; just figure out what's next".

(Jonathan Ive, cap de disseny a Apple)