Quan la revista anglesa Lula Magazine era al seu millor moment, i no abans ni després, Leith Clark -la seva directora- va decidir que era "time to move on", i va crear Violet. "I had started to feel frustrated and confused at the way youth is over-celebrated. It all keeps getting better, so why look backwards? You know, I'll be walking around Paris for example, and you see all of these amazing older women who haven't ruined their faces with plastic surgery, and who look fucking awesome, and I want to stop and ask them to tell me things. Where are they in the media?".